Instacart recently announced the acquisition of Toronto-based Unata. Unata will continue to operate under its original name as a subsidiary of Instacart, offering a one-stop-shop for independent grocers. While the acquisition is good news for customers, some consumers are still concerned about whether the service will be a good fit. This article will explain how Unata fits into the Instacart ecosystem.
Instacart Acquires Toronto-Based Unata
Online grocery delivery service Instacart has acquired Toronto-based startup Unata, which provides grocery retailers with a cloud-based eCommerce platform. Its technology is built on beacons to connect various retail systems. The company has plans to integrate Unata’s digital white-label grocery platform to create an all-in-one solution for brick-and-mortar retailers and help them compete with online retailers.
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Competition Between Instacart & Amazon
Instacart is facing stiff competition from Amazon, which recently purchased Whole Foods for $13.7 billion. But brick-and-mortar grocers with home delivery services have an edge over their online competitors. They have built relationships with their customers over decades and are close to consumers. The acquisition of Unata gives Instacart access to some of Canada’s largest grocery chains. Currently, two-thirds of Canadians shop for groceries online.
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It Will Operate as an Independent Subsidiary of Instacart
Instacart has acquired digital grocery services provider Unata, a company that specializes in the development of white label e-commerce solutions. The deal will enable Instacart to forge deeper relationships with grocers. Unata’s CEO, Chris Bryson, will continue to lead the company and report to Instacart’s chief business officer.
Instacart and Unata have a history of conflict and disagreement, but the CEO has been steadfast in the company’s commitment to delivering high-quality products to consumers. As a longtime user, you have probably noticed some problems, so this deal could be beneficial for you. Nonetheless, Instacart has had a good run over nine years.
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Is Instacart Acquired Gluco?
Instacart has acquired the digital grocery shopping company Unata in a deal worth at least $65 million. The acquisition will create a one-stop-shop for brick-and-mortar retailers in a bid to compete with online grocers. The company, which delivers groceries to customers’ homes, has raised over $675 million in funding. The acquisition of Unata is its second. Earlier this year, Instacart acquired online grocery delivery service Gluco. The company has partnered with Raley’s, Lowe’s Foods, and other regional grocers. Recently, Unata announced plans to integrate its digital coupons and loyalty card program with Lunds & Byerlys’ e-commerce platform.
After the Acquisition Can Instacart Now Compete With Amazon?
The acquisition of Unata will allow Instacart to further expand its digital grocery shopping platform. Unata is a provider of one-to-one digital solutions for grocers. This acquisition will allow Instacart to scale rapidly by incorporating Unata’s platform. The move will give both companies a powerful new tool to compete with Amazon.
Instacart Partnership with Supervalu
Instacart is planning to expand its partnership with SUPERVALU, which operates four retail banners: Cub, Farm Fresh Food and Pharmacy, Shop ‘n Save, and Shoppers Food and Pharmacy. It also entered into grocery delivery agreements with Loblaw and Aldi three months later. The newly combined companies will offer digital storefronts for more than 1,300 grocery stores.
Is Instacart Developing Catering Services?
Yes, Foodstorm will help Instacart develop catering services. Foodstorm is a food and drinks ordering system, which will integrate with the grocery e-commerce company. The two companies will also continue to work together to expand catering services. Unata has previously worked with Instacart to offer catering services through its app. It recently acquired the wedding planning and catering service Wedding Party.